Sub $200 Blu-ray reader in the plans for Sony

As the driving force behind Blu-ray disc (BD) technology for optical discs and drives, Sony has announced its plans for a Blu-ray reader (no burning capabilities) to retail for less than $200. With the increased size and clarity of computer monitors, more people are watching movies and even television through their computers. In fact, the laptop is fast becoming the business travelers’ portable entertainment system.

Even though prices are dropping on BD players, including the Sony PlayStation 3 and optical writer drives, they still retail in the neighborhood of $500 plus. So introducing a BD reader at less than $200 gives anyone with a HD computer monitor the ability to save over 50% off the cost of traditional BD players.

This is also big news for the duplicator field as in most manual tower CD and DVD duplicators, they are equipped with 1 reader only drive and multiple writer drives. The reason being is that the reader is typically much less expensive than the writer drives. In addition, having a separate drive devoted to reading only, reduces the wear and tear on the writer drives. Up to this point, there have only been BD writer drives on the market so all BD duplicators required a writer drive to act as a reader for at least one run. That increases the overall cost and lowers the productivity for BD duplicators if a drive is being tied up as a reader instead of being able to make copies. By having a low cost BD reader, it makes the BD duplicator far more efficient and prolongs the BD writer drives lifespan while keeping the unit in a respectable price range.

As for HD DVD, they still have yet to introduce a reader or writer drive for the duplication market. Even though there are prototypes on display at various CE trade shows, none have hit the market or are slated to be released within 2007. This is putting the HD DVD camp farther and farther behind the BD camp in terms of reaching the independent video market and the highly lucrative medical, education and financial field for data storage. Maybe that’s not the markets they are courting at this time, but in the end, they will be big factors in who wins the format war.

Is the CD-R on its way out?

What is the state of the music industry and are the record labels following the path of the dinosaur to extinction or merely evolving into a Darwinian metamorphosis into a new business model?  Everyone’s quick to point out the amount of money the record labels are loosing as a result of music file sharing sites and the illegal pirate trade.  The landmark legal win for the RIAA on behalf of the labels against Jammie Thomas, of Minnesota, by ordering her to pay $220,000 in restitution for sharing copyrighted material without permission, is a major victory.  However, will this change the tide of illegal music sharing or just drive it further underground.  I estimate it will most likely not cause much of a ripple in the overall damage to the industry’s financial woes, but instead make headlines for a short time until the next Britney Spears fiasco captivates the masses.

 

So why do I bring this up when the blog is largely devoted to duplication of optical discs (CD’s, DVD’s, etc) and not to digital file sharing?  The reason is, just like the music industry, the “industry” has been writing the obituary of the CD-R for years only to see the sales of CD-R discs and CD duplicators continue to stay alive and thrive.  Why is it that the CD refuses to go the way of the Dodo bird? 

 

I personally think it’s because a lot of people still like having a physical representation of their music like a CD that they can see and touch.  In addition, the price to duplicate a CD is so cheap these days, why get rid of it.  When you can find CD-R’s for less than $0.10 each and multi-drive duplicators for under $400, then the cost of entry becomes next to nothing.  Anyone with a small Casio keyboard with a 4 track recorder can put out their own record and become their own mini label out of the garage. 

 

As long as there is a drive that will accept CD’s, the CD-R and the CD duplicator will have a place in the market.  The iPod and other MP3 players may be the future, but they haven’t killed off the CD, and it doesn’t look likely anytime soon.

Success at Gitex

In a quick posting, the Gitex trade show was very enlightening and we made numerous valuable contacts throughout the Middle East and South Asia. I look forward to going next year!

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Images of our location sign and the staff hard at work setting up our booth

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Images of the halls at Gitex

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Image of the celebration during the exhibitors’ party.

Microsoft giving HD DVD a push

I’ve been trying to keep up with the HD DVD and Blu-ray battle, mainly because I think the competition is good and I want to see how far they are willing to go. Today I read that Microsoft was going to back the HD DVD format even more by adding its trademarked HDi™ logo to the brand. The HDi logo means that Microsoft’s Interactive TV feature will be supported by the players and movie releases.

 

Microsoft has cut a deal with Toshiba, Paramount, and Universal to include the HDi logo on the HD DVD players and discs. So now when you’re watching the new Warner Bros. HD DVD release, “Blood Diamond” you might be able to go online and do things like download new trailers, buy ring tones or merchandise, and share your favorite scenes with other HDi HD DVD users.

 

Jodi Sally, the vice president of marketing for Toshiba America Consumer Products, has said “With Microsoft’s HDi technology, Toshiba is able to offer consumers a consistent movie-watching experience in a way that simply isn’t possible with today’s DVDs or available with any other format right now. Advanced navigation using Microsoft’s HDi technology has been offered on all of Toshiba’s HD DVD players — from the models introduced last spring to our third generation of models that are shipping today.”

 

“For studios to truly enhance and change the way people watch movies, HD DVD provides the features and the flexibility we need to offer a personalized experience,” said Ken Graffeo, executive vice president of Universal Studios Home Entertainment and co-president of the North American HD DVD Promotional Group. He also added that “web-enabled network features made possible through HDi are particularly compelling because they bridge the gap between physical media and the Web-based world of the MySpace generation.”

 

But we can’t forget about blu-ray. I’m sure their engineering team is working on a strategic plan to deal with the HDi feature.  Honestly, that’s what makes this so interesting. It’s safe to say that soon, watching movies at home will not be the same.

Adventure in Dubai

Recently members of the Vinpower Digital staff (both USA and Taiwan staff) visited Dubai in the United Arab Eremites to exhibit at the Gitex electronics convention which took place from September 8th ~ 12th, 2007. When you travel that far, even though they were there for work, you have to take some time out for pleasure. Dubai is a wondrous place where the leaders of the city have invested a lot of money to attract foreign tourist from all over the world. From picturesque sand dunes to an indoor ski village to the worlds most famous 7 star hotel and so much more, Dubai has a lot for both the adventure seeker and the pampered traveler. The following images show some of the touristy activities that our co-workers enjoyed during their stay.

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The above images show the desert excursion the staff went on where they experienced many wonderful experiences and some not so fun moments when the tire blew on one of the cars in their group.

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The above photo’s show the 7 star Burj Al Arab as well as the downtown skyline where they are building the world’s largest structure and the improbable Ski Dubai where they have an indoor ski resort.

The Middle East, the Next Frontier in Duplication

Adoption of optical disc duplication is well established throughout the world, whether it’s in the 1st world developed nations or the 3rd world developing nations.  From North American to South America, Europe to Africa, and Asia through Australia Vinpower Digital has equipment being sold or purchased on every inhabited continent.  However, there is one territory where the market exists, but has not exploded to its true potential, and that’s the Middle East.  With wealthy and powerful countries like Saudi Arabia, Egypt, United Arab Eremites, and so many others, the Middle East is a fertile market for the right product.

With existing conflicts raging in Iraq, Afghanistan, and Iran may have frightened many to enter what appears to be a very volatile region.  However, there are so many countries within the Middle East that are very safe and free of international conflict that are unfortunately grouped in as combative nations.   These nations have existing channels of commerce that are clamoring for new electronic equipment such as duplicators as long as you have the right window into the channel.

Recognizing the opportunity in the region, Vinpower Digital is participating in the Gitex International electronics trade show taking place September 8 – 12 in Dubai, U.A.E.  Displaying our line of standalone duplication controllers, manual towers, autoloaders, as well as media and printers, we hope to tap into this bustling market ready for high quality affordable equipment.  Our booth is located in Hall 3 # C3-45, so if you’re in the area, please come visit with us.

Who Can We Trust?

It seems like there’s a news story everyday about items manufactured in China being recalled due to some form of defect in craftsmanship or the hazardous nature of the materials used. This has many people fearful as to the safety of products made in Asia, especially in China. I have to say, even though this has shown that there are some safety standards that should be strengthened in China, the companies outside of China ordering these goods have a responsibility to mandate the quality of craftsmanship and materials used in these items.

At Vinpower Digital, all of our products are designed and programmed at our American headquarters located in Southern California. We outsource the fabrication of our hardware to companies in Taiwan, (which has higher governmental standards on production than mainland China), but we also demand that our products meet the strict international standards of the American and European governments for safety. Our office in Taiwan inspects all items built to make sure that our products adhere to the RoHS, FCC, CE protocols as well as our own very high standards.

At Vinpower Digital, we believe it’s wiser to spend a little more money in advance so that we don’t have to pay a much higher cost later. Our reputation for quality and performance in the field of CD/DVD/Blu-ray/HD DVD optical disc duplication products is the basis of our success and it’s taken us far in a short period of time. Our pledge to our current and future customers is that we will always put our product above profits!

CD & DVD Pirating Going to the Dogs

Containing CD and DVD piracy is a major priority for content producers of DVD films and music CD’s.  You can go to most any city all over the world and find someone with “bootleg” music and movies for sale, often before it’s even available legally.  The entertainment industry is constantly searching for a way to plug up the damn of loss revenue due to these illegal copies and the ever expanding “pirate” market.

Who can they turn to in these times of crisis, Superman, Batman, Jason Bourne?  Apparently they are all busy trying to right far more important wrongs in society.  So where else can we find a hero who would be loyal to the cause and not be tempted by the sway of bribes or a fast buck?  Who else but man’s best friend, our four legged friend that will never let us down, a DVD/CD sniffing dog!

In Malaysia, a 6 month test run has recently concluded with very positive results and accolades for two black Labradors named Lucky and Flo who helped discover over 1.6 million illegal DVD’s.  The dogs were trained to smell the chemicals used to make optical discs like DVD’s.  We’ve all heard of dogs used to detect drugs or bombs, but to find illegal copies of Spiderman 3?  Lucky and Flo have been far more successful than originally hoped for and even though they are the only members of this elite dog fraternity, watch for more countries and cities to adopt this new piracy prevention method.

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Picture of Lucky (right) and Flo as they receive medals for their work in sniffing our DVD piracy in Malaysia.  Photo taken from ABC news (AP Photo/Vincent Thian)

Money Talks in the Battle Between Hi-Def Formats

Apparently HD DVD will not go away without a fight and recently two heavy weight Hollywood Studios, Paramount and DreamWorks Animation, have issued a press release stating that they will back HD DVD exclusively.  This means that major holiday offerings like Shrek the Third, which grossed over USD $300,000,000 theatrically in North America will be offered only in the HD DVD format.  This is a major boost for HD DVD which had lost ground to Blu-ray with the announcement that Blockbuster would only stock Blu-ray titles and retailers like Target would only stock Blu-ray players in their stores.

So what caused this major shift toward HD DVD for Paramount, which previously offered titles in both Blu-ray and HD DVD, and DreamWorks Animation, which had yet to release a title in either format?  According to the corporate spin, the official comment is that HD DVD players are cheaper and better price positioned for the consumer.  But many feel there’s an ulterior motive working here that may be rooted in a financial gain for the two Hollywood Studios.

As reported in the New York Time, (published 8/21/07), according to two Viacom executives (parent company of Paramount) under the condition of anonymity, “Paramount and DreamWorks Animation together will receive about $150 million in financial incentives for their commitment to HD DVD”.  These incentives apparently will be cash payments and promotional guarantees like using the HD DVD release of Shrek the Third in HD DVD player marketing campaigns.  Although none of the entities involved confirmed this transaction took place or played any part in their decision, it’s entirely possible that HD DVD is throwing out all the stops in a last ditch effort to make a huge impact during the lucrative holiday season.

Time will tell whether this gamble pays out, but it looks like the HD DVD contingency has already put their money where their mouth is and will not back down without a fight, but will Blu-ray take the beating or will the consumer ultimately pay the price?  I guess time will tell but one thing is for sure, Money TALKS!

From Humble Beginnings Part III

With the growing success of the SharkCopier line, Calvin realized he needed to complete his product mix with a robotic autoloader duplicator. Not fully aware of the immense undertaking an autoloader would be, the quest was started. Due to the intricate complexities that are not even a consideration in the manual tower, such as alignment and picking issues, it took over a year just to develop the first working model of the Vinpower Digital TITAN line of autoloaders.

The next step was putting it in the market and testing them under real world situations. We could have never expected the type of havoc small variations in humidity, atmosphere, and other unforeseen elements would have on the autoloader where the manual towers never had an issue. Luckily our engineers are located in our California corporate office and they were able to speak directly to the customers and on occasion visit them at their facility to see the issues first hand. We would work directly with the users to test our solutions allowing us to improve the units immediately instead of waiting to get feedback from a foreign manufacturer. The hiccups in the first production helped make each subsequent line and new design even better and more reliable. Today Vinpower Digital’s line of standalone duplication equipment is unrivaled in quality and performance.

It didn’t take long for others to recognize the quality, attention to detail and strong support that Vinpower Digital offered could benefit their business and customer base gaining more and more partners in the industry. The journey is still far from over and there’s a lot we learn everyday about our products and how to improve them, Vinpower Digital has come a long way from their humble beginning and that van. Hopefully with the support of our partners, we can continue to grow as a company and put out new and innovative products.

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