More evidence that physical media still has plenty of life.

Even though researchers generally agree that older generations (30+) have become accustomed to physical media and are more likely continue using it. It’s also a common belief that the younger generations, especially children will become accustomed to maintaining content in a digital realm. But current research has shown that not to be the case.

New research from The NPD Group found that 79 cents of every entertainment dollar spent by kids aged 2 to 14 was used on CDs, movie discs and video games, compared with 21 cents on content downloaded from the Internet. This shows that even when given the option of purchasing and storing digital content, young children are still more interested and comfortable with owning tangible items.

So when people want to pronounce the end of physical media, you’ll know that the evidence says differently.

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