Being in an industry that is centered on physical media, you constantly hear about the death of the CD or how streaming is going to make physical media a thing of the past. But in reality, physical media is the most secure and cheapest method of storing data and content. If you take into account the price of media these days in comparison to flash or the recurring monthly expenses paid for the opportunity to get online content from oneâ€™s hard drive, thereâ€™s a huge discrepancy. Physical media like optical discs (CDâ€™s, DVDâ€™s, and Blu-ray) cost just a few cents on average, while the alternatives cost considerably more. So why spend the extra money when itâ€™s so easy to produce your own copies of nearly any material on these discs. So, in my opinion, the future is not bleak for optical media, but I see it as being just as in demand as any other storage option!