Apparently the success of a recent push by Warner Home Video whereby they agreed to exchange previous HD DVD titles for the same title(s) on Blu-ray at a much reduced price was so successful, they decided to extend the offer to standard DVD titles as well.

This is another example of the push toward Blu-ray as the preferred video viewing format. That is why we believe that the increase in Blu-ray duplication will also jump dramatically in 2010. To accommodate this transition, Vinpower Digital is ensuring that our line of Blu-ray duplicators offers the fastest Blu-ray duplication speeds, greatest level of playback compatibility with the widest acceptance of recordable Blu-ray media. We want to make sure when our customers are ready to make that switch from DVD to Blu-ray, it’s as seamless and convenient as possible.