Just looking at the clothes we wear and the food we eat and its easy to recognize that the “Brand” is one of the most important elements of marketing. Most customers would rather purchase the product with a strong brand name rather than a lesser known or generic alternative, because they think the quality is better than the unknown brand. That’s why it’s so critical to build strong branding through effective marketing activities to create a loyal following of customers. Because they all know branding could affect purchasing behavior.

If you pay attention to the everyday conversation of people at your work, your local coffee shop, etc., you would hear how effective “Branding” really is. You’ll notice how branded products just become part of our everyday speech when we mention particular things. For example, we often say,”I’ll MSN you”, and we don’t have to explain what msn is, it’s just understood by both parties. How’s that? That’s because Microsoft effectively marketed their instant messaging service to not only become popular and widely used, but that their brand can become part of our common lexicon. Furthermore, we a brand can become so strong that it will even become the verbiage used for an entire industry. Take Google for instance. Every one knows who Google is and the main focus of their business. So, when someone says, “Let’s Google it,” everyone knows what it means. The phrase “Let’s Google it” has all but replaced “Let’s search it on the internet.”
This is a strong indication that if we want to assess how strong a brand is or identify which brand is a leader in the industry, we could find out through the everyday conversation of people. This is the most direct and obvious way to observe brand loyalty and a brand’s impact on society.

Vinpower Digital is making a lot of headway at establishing itself as a strong brand in the standalone duplication market. In developing many new and unique functions for our duplicators and cooperating with large technology companies Vinpower Digital is becoming more broadly recognized globally. Some day we may even hear people say “Let’s Vinpower it!!” instead of “Let’s duplicate the discs” as part of their common speech. I think that would be very cool and I think it’s not a matter of can it happen but when it will happen!!