It has been reported by the IHS Screen Digest, that American consumers bought 1.75 million 3D Blu-ray Discs at retail during the first year they were available and secured another 1.7 million as part of hardware bundling deals. In fact, 507,293 3D Blu-rays were sold in 2010, which is incredibly impressive compared to the 363,000 standard Blu-rays sold during the format’s first year in 2006.

What this tells me is that the evolution of the Blu-ray format and the larger capacity BDXL media is becoming a more widely accepted media format in the market. As consumers demand more from their entertainment, the larger capacity BDXL Blu-ray format becomes increasingly relevant and important.