The iPhone sold over 1 million units in a matter of days and all the so called experts were amazed because they didn’t think a 3rd generation product in a depressed economy could create this kind of demand. But when you live in a consumer culture, everyone should realize that when you offer a desirably or necessary product at a reasonable price, there will always be a market for it.

Apple knows they will never have the sales volumes of the PC, so they don’t try and compete on price in those arenas. Instead they focus on greater feature sets that reaches a loyal and more finicky clientele at a slightly higher price to offset volume through greater margin. Yet in the mobile phone sector, they have combined a rich feature set with a lower cost to appeal to an even broader consumer base which has obviously worked based on the sales.

At Vinpower Digital, we have taken similar steps in our sales and development process. As a true manufacturer as apposed to just a system integrator, with our fingers on the pulse of the industry, we focus on a greater array of features which better resonate with the end users as apposed to just trying to undercut others through lower pricing. Don’t get me wrong, we understand the hard times we’re facing and the value of the dollar, so our products are competitively priced, but we aren’t satisfied with being a me too product.

So when someone says the market is dead and sales have dried up, maybe they should review what it is they are offering and determine if it’s the market or the product. Vinpower Digital is not unscathed by the economic crisis that has adversely affected the whole world, but I do think we have faired better than many in this industry because we offer the consumer a better choice in a variety of products. When someone needs a duplicator or accessory product, they have many choices, but in the end they will choose the products that best fit their needs and can grow with them, that’s what Vinpower Digital offers and why we have been successful in our industry.