Recently I read an article online from CDR Info (http://www.cdrinfo.com/Sections/News/Details.aspx?NewsId=28551) which discussed the growth in Blu-ray players (excluding PS3 gaming consoles). This article specifically covered the 3 largest growth markets including the USA, Europe, & Japan which combined look to account for 24 million units sold in 2010.

These are impressive numbers, but in reality it’s just the tip of the iceberg. Blu-ray is undoubtedly the format of the future when it comes to video content. However, going back to the early days of the video tape, this is the first format that required a specific TV format (HDTV) in order to enjoy the picture quality and enhancements that Blu-ray offers. So the transition has not been as smooth or as quick as DVD from VHS, but it is rapidly taking affect.

So when someone is contemplating whether they should produce their video project in HD and begin offering a Blu-ray version, they should really think about whether they want to be stuck in the past or be a part of the future. There is a difference and the consumers are recognizing this and making that change to Hi-Def, and they will demand that their content also be in HD.